This looks to be a new social bookmarking service launched by Blackboard. The difference from existing services like del.icio.us? Well, not much, as far as I can tell, except that it is aimed solely at Blackboard and WebCT customers (non-customers can search the site and find links, but not contribute). So why would you use this? Presumably Blackboard had enough existing customers ask them for a social bookmarking facility that was integrated with their Blackboard accounts which they could “safely” use with their students.
I am sure they will get demonized for this. Me, sure I’d love to see systems that instead of creating additional silos and enclaves allowed users to move in an authenticated form from the institution’s systems to ones out on the general web, you know, have my cake and eat it too. But the customers (that’s you, right) have got to demand this, not expect vendors whose whole business model is ‘lock in’ to simply just provide it. And the sad fact of the matter is that none of the internet-wide identity plays seem really up to this. Yet. This is one place where Open Source could make a huge difference, as introducing new features there does not have to be limited solely by the focus on profits. You’d think. Yet for some reason I still can’t get a simple OpenID plugin for WordPress. The pundits are right, identity will be big in 2007. But without the move of some major market shaker towards one of the ‘open’ approaches, don’t be surprised if it’s a continuation of the silo arms race between the bigs (read Google, Yahoo and MSN, not Blackboard) instead of a signle sign on paradise that results. – SWL